Sol & Luna

Naming
Visual Identity
Website Design + Dev




The best projects are the ones that let our team flex our entire range of strategic and creative skills so we were grateful when we were approached to start at the foundation (literally) for this project.

The name ‘Sol & Luna’ because perfectly encapsulates the feeling of daytime activity and nighttime relaxation that guests will enjoy on the property and in Round Top, TX. Sol and Luna is a destination for both play and rest–where friend groups, couples, and families will get to unwind in luxurious casitas among the trees.

We jumped at the chance to adorn the visual identity with botanical illustrations, ornate patterns, and simple one-liners that speak to the attitude of enjoyment. We dug up writing from the archives of Clara Rummel, a poet from Round Top, to inspire art that will be hung in the interior spaces.

We’re eager to see the final product in Round Top, TX very soon!

Take a peek at the site

In collaboration with Fidelis Creative Agency